100,000 - that's how many PC's the new advertising campaign from Microsoft and Intel could have put into startups or schools this week, by using their $70,000,000 ad campaign more smartly. At four PCs a startup, that might have made sense - and made a difference to the amount of apps available and the PC's declining adoption rates.
But instead, the company has chosen instead to broadcast, via a god-awful advertising campaign, that its products have speakers that can play music, screens that can display video, mousepads that can track your finger's every move, and the ability to seamlessly plug into the Internet. Wow. If any of you out there are not aware of those things, I would love to meet you and sit with you for a while. I think I might find that really relaxing!
Intel and Microsoft, what a missed opportunity. Next time you have 70,000,000 dollars to give away, please think about using it to get your product in the hands of potential adopters and supporters. Or just people who need computers - 100,000 of them.
John is a serial entrepreneur and investor, and the co-founding Partner of Hatcher+, a data-driven, globally-focused venture investment platform based in Singapore. In addition to leading capital raising and deal syndication, he is the visionary and architect behind the Hatcher Stack, the company's venture-oriented business process automation platform. Over the past five years, John has led numerous venture investments in early-stage companies, including ASYX, DocDoc, Dropsuite, Invit, Inzen Studio, SocialCops, ThoughtRiver, and Telr - and syndicated over US$100Mn of additional debt and equity co-investment. IPOs and trade sales in which he was acted for the majority shareholder include Dropsuite (ASX:DSE) and Inzen Studio (ASX:ICI). His M&A work includes the merger of payment leader Telr with Dubai-based Innovate Payments, and the merger of Singapore-based companies DocDoc, and DoctorPage. Prior to co-founding Hatcher, John founded cybersecurity technology leader Authentium (acquired by CYREN in 2010), and acted as a director for global payments aggregator Mozido, and an advisor to Africa-based Gateway Communications, satellite technology developer MDS America, Kuwait-based Internet marketplace Sheeel.com, and Orion Partners, a $2B private equity fund manager based in Hong Kong.
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