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Every Business Model That Has Ever Existed

One of the most vexing problems for startups is figuring out what revenue model to apply.  True innovation is rare - humans have been trading for centuries using just about every conceivable model.  With the possible exception of Google Adwords' second-highest bid model, the last truly great business innovation I can think of, it's all been done.

Or has it?

The indomitable Fred Wilson of Union Square Ventures has curated a list of every business model you could think of (and a few you may not have thought of) - and posted it up on Hackpad.com for the startup world to use to figure out how to charge money, instead of just giving stuff away.

Here's a sample of the headlines:

  1. Advertising
  2. Commerce
  3. Subscription
  4. Transaction processing
  5. Licensing
  6. Data
  7. Mobile
  8. Gaming

Under each category are listed all of the revenue models Fred and his co-contributors have added all the examples they can think of that are applicable to that space (i.e. for Games: Ad Supported (addictinggames.co), Downloadable Content (Call of Duty), Freemium (Zynga), Subscription (World of Warcraft), Premium (xBox)).  

If you're starting as new business, I can't think of a better place to explore the revenue possibilities than this hackpad.  Take a look.

Sharp John Sharp

John is a serial entrepreneur and investor, and the co-founding Partner of Hatcher+, a data-driven, globally-focused venture investment platform based in Singapore. In addition to leading capital raising and deal syndication, he is the visionary and architect behind the Hatcher Stack, the company's proprietary research and technology platform. Over the past five years, John has led numerous venture investments in early-stage companies, including ASYX, DocDoc, Dropsuite, Heardable, Invit, Inzen Studio, SocialCops, ThoughtRiver, and Telr - and syndicated over US$100Mn of additional debt and equity co-investment. IPOs and trade sales in which he was acted for the majority shareholder include Dropsuite (ASX:DSE) and Inzen Studio (ASX:ICI). His M&A work includes the merger of payment leader Telr with Dubai-based Innovate Payments, and the merger of Singapore-based companies DocDoc, and DoctorPage. Prior to co-founding Hatcher, John founded cybersecurity technology leader Authentium (acquired by CYREN in 2010), and acted as a director for global payments aggregator Mozido, and an advisor to Africa-based Gateway Communications, satellite technology developer MDS America, Kuwait-based Internet marketplace Sheeel.com, and Orion Partners, a $2B private equity fund manager based in Hong Kong.