Every Business Model That Has Ever Existed

One of the most vexing problems for startups is figuring out what revenue model to apply.  True innovation is rare - humans have been trading for centuries using just about every conceivable model.  With the possible exception of Google Adwords' second-highest bid model, the last truly great business innovation I can think of, it's all been done.

Or has it?

The indomitable Fred Wilson of Union Square Ventures has curated a list of every business model you could think of (and a few you may not have thought of) - and posted it up on Hackpad.com for the startup world to use to figure out how to charge money, instead of just giving stuff away.

Here's a sample of the headlines:

  1. Advertising
  2. Commerce
  3. Subscription
  4. Transaction processing
  5. Licensing
  6. Data
  7. Mobile
  8. Gaming

Under each category are listed all of the revenue models Fred and his co-contributors have added all the examples they can think of that are applicable to that space (i.e. for Games: Ad Supported (addictinggames.co), Downloadable Content (Call of Duty), Freemium (Zynga), Subscription (World of Warcraft), Premium (xBox)).  

If you're starting as new business, I can't think of a better place to explore the revenue possibilities than this hackpad.  Take a look.

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John Sharp

John is a serial entrepreneur and investor, and the co-founding Partner of Hatcher+, a data-driven, globally-focused venture investment platform based in Singapore. In addition to leading capital raising and deal syndication, he is the visionary and architect behind the Hatcher Stack, the company's venture-oriented business process automation platform. Over the past five years, John has led numerous venture investments in early-stage companies, including ASYX, DocDoc, Dropsuite, Invit, Inzen Studio, SocialCops, ThoughtRiver, and Telr - and syndicated over US$100Mn of additional debt and equity co-investment. IPOs and trade sales in which he was acted for the majority shareholder include Dropsuite (ASX:DSE) and Inzen Studio (ASX:ICI). His M&A work includes the merger of payment leader Telr with Dubai-based Innovate Payments, and the merger of Singapore-based companies DocDoc, and DoctorPage. Prior to co-founding Hatcher, John founded cybersecurity technology leader Authentium (acquired by CYREN in 2010), and acted as a director for global payments aggregator Mozido, and an advisor to Africa-based Gateway Communications, satellite technology developer MDS America, Kuwait-based Internet marketplace Sheeel.com, and Orion Partners, a $2B private equity fund manager based in Hong Kong.

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