Every Business Model That Has Ever Existed

One of the most vexing problems for startups is figuring out what revenue model to apply.  True innovation is rare - humans have been trading for centuries using just about every conceivable model.  With the possible exception of Google Adwords' second-highest bid model, the last truly great business innovation I can think of, it's all been done.

Or has it?

The indomitable Fred Wilson of Union Square Ventures has curated a list of every business model you could think of (and a few you may not have thought of) - and posted it up on Hackpad.com for the startup world to use to figure out how to charge money, instead of just giving stuff away.

Here's a sample of the headlines:

  1. Advertising
  2. Commerce
  3. Subscription
  4. Transaction processing
  5. Licensing
  6. Data
  7. Mobile
  8. Gaming

Under each category are listed all of the revenue models Fred and his co-contributors have added all the examples they can think of that are applicable to that space (i.e. for Games: Ad Supported (addictinggames.co), Downloadable Content (Call of Duty), Freemium (Zynga), Subscription (World of Warcraft), Premium (xBox)).  

If you're starting as new business, I can't think of a better place to explore the revenue possibilities than this hackpad.  Take a look.

John Sharp

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